Lawyers and Naked Women

Law And Order - Lawyers and Naked Women

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A consolidate of months ago, I was invited to speak at the Arizona State Bar for a of chronic instruction event. This most respected speaking engagement was the corollary of a referral from Chip Lambert of Network2networth.com - a profound speaker and business man with a surly sarcastic edge that qualifies him to be a friend as well as a colleague.

What I said. It is not the actual final outcome that the actual about Law And Order . You check out this article for facts about an individual need to know is Law And Order .

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A few weeks before the actual event, our hosts from the State Bar graciously invited the speakers to a underground luncheon at the Biltmore Embassy Suites. For this extra occasion, I pulled out my best conservative navy suit, wore understated jewelry and wiggled into my trusty Spanx to level my middle and lift my ass, in order to feel the utmost professional for a consolidate of hours of socializing with those who interpret the law for a living.

One of the other speakers and luncheon guests was a polished and definite ethics expert. This devotee could relate the ethics with as much passion and conviction as a televangelist quoting scripture to heal the sick and drive donations. In short, she was the attorney's attorney, the go-to man for lawyers with concerns around ethics, conflicts of interest or gray legal matters.

During lunch, our devotee was sharing examples of attorney's who operated outside the ethical standards of the business and thus, found themselves in hot water with the Bar in their respective states. As the details of each story unfolded, we shook our heads as if to say "how foolish, any moron could see that was an ethics violation."

Then our ethics devotee graced us with a story of a criminal defense attorney in New York who printed a photograph of a naked woman on the back of his business cards. The Ny attorney wanted to encourage inmates (ie, his target market) to pass his card around to others who found themselves in the unfortunate position of being incarcerated. Before she could wrap up the story and the rest of us could give the knowing head shake, I was so moved by the creative genius of the Ny attorney and blurted out. . ."Oh My God, that is Brilliant!!! "

(Here's a diminutive tip for hereafter reference, if you ever want to score points with an ethics attorney, avoid making any comments to imply you condone nudity as a marketing ploy.)

Despite the looks of disapproval and tension at the table, I stand by my outburst! A naked woman on the back of a criminal defense attorney's card is a fantastic marketing move. It was not so fantastic in terms of ethics or gaining reserve from peers, but from a pure marketing, how to get attentiveness and how to get citizen to talk about you - it couldn't have been any best if P.T. Barnum himself created the idea.

I am sure the attorney was fined and/or ordered to cease and quit the distribution of the naked business cards. However, he will be known for years to come as "the attorney who had a naked woman on his business cards." A slap on the wrist for what maybe amounts to years of recognition with his target market . . . Not a bad trade if you ask me.

Think about your business, is your target market talking about you and passing your business card around? If the reply is no . . .maybe its time to get naked and stir things up a bit.

I hope you receive new knowledge about Law And Order . Where you can put to used in your everyday life. And just remember, your reaction is passed about Law And Order .